4 Reasons Why You Should Have a Squidoo Lens

I believe that every business should have a Squidoo lens or two, or more.

1. Find New Customers
More and more people are using the internet to find everything from barbers to personal trainers. If you don’t have an internet presence you don’t even have the possibility of connecting with these people. This trend is going to continue as people can now turn to their cell phones to do a google search.

But what about word-of-mouth?

Word of mouth is very important in growing your customer base. But it is also going digital. Now people are using services like facebook and twitter to do their word-of-mouth communications. You want to facilitate this by having a website people can point to.

When is the last time you used a phone book?

2. Educate Your Customers
A Squidoo lens is a nearly perfect medium to communicate with your customers. An acupuncturist could have a lens explaining how the meridians in your body affect your health. An auto mechanic could have a lens explaining how to best maintain your car.

3. Connect Your Customers
Your customers are you best marketers. The interactive elements of a Squidoo lens is a great way to let them sing your praises, give you feedback, etc.

4. Your competition will…
If they don’t already your competition will have an online presence.

These are just the things I thought of this afternoon. Any other ideas?